Atlanta Track Club introduced adidas as its future official footwear and clothing partner today, committing to the Club's mission of a healthier Atlanta through running and walking and expanding on the brand's already strong ties to Atlanta sports. The Club and adidas agreed to a multi-year partnership beginning January 1, 2022. adidas will exclusively provide sustainable running and walking solutions for all of the Club's events and programs.
"From young runners taking their first steps, to some of the best masters track and field athletes in the world, to every runner and walker in between, Atlanta Track Club looks to support everyone in their fitness journey," said Rich Kenah, the Club's CEO. "We are excited to have adidas join us in our goal of ensuring accessibility to running and walking to everyone in the runner life cycle."
The long-term partnership with adidas will allow Atlanta Track Club to continue building and providing for future generations of Running City USA through its free-to-all Kilometer Kids program, competitive youth track and field and cross country teams and the Club's commitment to track and field and cross country programs in Atlanta Public Schools, while also delivering on adidas's mission of changing lives through sport.
The support will also ensure the Club's Olympic Development athletes are equipped with the world's best footwear and apparel as they prepare to compete at the 2022 World Athletics Championships and the 2024 Paris Olympic and Paralympic Games. And by funding world-class, international elite fields at the Publix Atlanta Marathon and Half Marathon, Northside Hospital Atlanta Women's 5K, Atlanta Journal-Constitution Peachtree Road Race and Invesco QQQ Thanksgiving Day 5K, adidas will help drive Atlanta's reputation as the world's premier running city.
"We are delighted to partner with Atlanta Track Club," said Jennifer Thomas, adidas -Senior Director Global Sports Marketing. "adidas has a long-standing relationship with the city and it is a privilege to be able to serve and support Atlanta, as well as the surrounding communities. The past 18 months have put a spotlight on the importance of physical and mental health, and together, our partnership is building a platform to change lives through sport."
With U.S. operations in Portland, Oregon, Germany-based adidas already has deep ties to Atlanta. The brand is the official apparel partner of the Atlanta Hawks, Atlanta United and Georgia Tech. It also has relationships with Atlanta sports stars like Hawks All-Star Trae Young. adidas made its debut as the official football supplier of the Olympic Games at the 1996 Summer Olympics in Atlanta.
